Most sales coaches ask you questions and let you figure it out. I build you tools and teach you how to use them.
A 30-minute conversation. No pitch. No pressure.
You knew the product. You knew the pricing. You had answers for every question they could ask.
Then they asked something you did not expect. The room got quiet for a second too long. You heard yourself talking about something else.
Halfway home, the right answer showed up.
You have three proposals out right now. You're not sure which ones are real. "I need to think about it" could mean Friday, or it could mean never.
I build a map for you.
You know every step in the conversation before you walk in the room. You know where you are, what comes next, and how to get there. No more guessing. No more hoping.
5 Questions to Ask Before You Hire a Coach
1) Will you build me custom tools for my specific situation, or will I get a generic framework from a book?
Most coaches hand you a workbook. The exercises are the same ones they give every client. Your plumber gets the same templates as a financial advisor. Ask to see a custom tool built for a client in your industry. If they do not have one, they are selling a process, not building you a weapon.
2) What will you build for me between our sessions?
A coach who only works during your hour together is charging you for conversation. The real work happens between sessions: scripts, diagnostic tools, conversation maps built for the specific sale you are trying to close next week. And those tools get adjusted every week based on what actually happened in the room. A playbook that does not change with you is just another book.
3) Does your approach depend on what the prospect says, or will I know the next step before they say anything?
When the next move depends on what the prospect says, the prospect is driving the conversation. You are reacting, not leading. A mapped sales conversation gives you the next step before the meeting starts. You know where you are going no matter what they say.
4) Will I walk out of our first working session holding a physical tool I can use in my next meeting?
If you cannot use what you get from session one in a real meeting by session two, the timeline is wrong. A diagnostic booklet. A conversation map. A script for the objection you keep hearing. Something in your hand before your next meeting, not a promise of transformation over months.
5) Will you show me where I am losing deals before you start selling me on a solution?
Most coaches start with their program. Here is what we do, here is what it costs, here is how long it takes. A good diagnostic comes first. You should be able to see your own gaps on paper before anyone asks you to commit to fixing them.
I am not the right fit for everyone.
A canned approach from a book? Not me.
A weekly accountability partner who gives you assignments that never get done? Not me.
A coach who only thinks about your problems when you are in the room? Not me.
Someone who learns your business before making recommendations? That is me.
A coach who builds your tools between sessions? That is me.
Someone who works through the problems with you and stands right next to you? That is me.
That is why we talk first.
Here is how I have done it for over 20 years.
My name is Walter Schnecker.
I spent over 20 years at a German precision instrumentation company called Datron, where I grew the US subsidiary from $70,000 to $4.5 million and built a second division from zero to $3.5 million. I did that by sitting across from prospects and selling. Every week. For decades.
I built Sales Ninja Coaching because three of my recent consulting clients had already tried coaches who asked great questions but never built them anything. They needed someone who would do the work between sessions. Build the tools. Adjust them every week. And train them to use those tools in a live meeting.
That is what I do.
Guarantee
Every client walks away with a custom sales playbook built for their specific business. Tools they can hold in their hands and use in their next meeting.
It starts with a conversation.
If I can help, I’ll say so.
If I can't, I’ll say that too.